大俠天下行

【大俠行天下日記 我見我聞我思 /Carmax汽車賣買新模式/美南报业电视集团发行人 李蔚华】

大俠行天下日記 我見我聞我思 12/18

 

由于近二年新冠疫情之肆虐 ,全球各地之新車供應受到影響 號稱“世界汽車王國”的美國也不例外。

總部設在維幾尼亞州雷其門市的汽車伙伴公司正抓住此一時機 ,在全美二百多個城市正在火爆式地為想買賣舊汽車的人提供了非常快速完整之服務。

Carmax 公司主要分成兩大部份, 一個是買進舊車, 修整後立即上市, 另一部份是貸款服務, 该公司曾經在一九九六年時代理過本田日本汽車,但是二O二一年後就把代理權出售專門經營舊車賣買。

包括設在德州休斯敦在內的全國二百二十五個營業所, 當你走進他們廣闊高大的辦公室 ,立即有人親切接待, 當你把車鑰匙交給他們後, 便有服務人員在半小時內為你送上一份汽車估價單, 如果你同意他們的估價, 當㘯交易成功並立即取得支票, 全後不需超過一小時, 這種快速服務, 让他們門庭若市, 生意興隆。

當年我在哈佛商學院研讀時, 曾經出版過“從哈佛看世界”此書,可在亞馬遜网站上查到, 我曾經對十二家成功企業做過研究, 結論是市場需求決定公司之成敗, Carmax 的成功案例可以说是天時地利加上人和。

The Success Story Of Carmax

Carmax is a used car retailer that opened in September of 1993 in Richmond,Virginia. Today they have more than 225 locations all over the United States. It operates two business concepts: Carmax Sales Operations and Carmax Auto Finance. The corporate entity behind the formation of Carmax was Circuit City Inc. Carmax acquired its first new car franchise with Chrysler and later with Toyota, but they sold it to another dealer and now just sells used cars.

When you walk into the tall office building of Carmax, they always have a very friendly receptionist that greets you. After you turn over your car key to them, about one-half hour later the sales people will hand you the appraisal paper to see if you agree with the price. If you agree, within another half hour you will get the check and the deal is done. This kind of fast and friendly business model really makes people happy. This is one of the reasons Carmax has become the number one used car dealership.

When I studied at Harvard, I wrote a book titled, “An Eye On The World From Harvard,” and it is still listed on Amazon. I did twelve case studies and discovered one key ingredient for successful companies is that they have the right market at the right time. Carmax is one good example of this.

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